Sales growth starts with clearly understanding and targeting your:
Ideal Customer Profile (ICP)
Buyer Identification
Total Addressable Market (TAM)
Value Proposition

Simply put: Who are you targeting, and how will you reach them? Are you looking to break into new markets with new channels? Are you considering targeting new verticals with a new team?

From Pipeline to Retention
Structured sales processes drive team effectiveness.
Pipeline Management
Forecasting
Sales Process Optimization
Client Satisfaction
Risk Assessment and Churn

Sales processes often get overlooked by scaling organizations, and it's typically too late by the time they get the needed attention. Don't wait until you're trying to "improve POC conversion" or until a top client surprisingly doesn't renew their annual contract.

Building and maintaining a high-performing sales team:
Hiring and Compensation Plans
Onboarding Ramp Time
Training
Development
Performance Management

Looking back over my career, one of the most fulfilling aspects has been seeing former team members grow into Directors, VPs, and C-level executives. When planning for headcount, consider: How can you enable new sellers faster? How effective is your organization at promoting from within and training future leaders?